Bolder
- Branding
- Motion Graphics
- UX|UI
- Web Development
- 2023
Bolder is a digital medical platform that aims to overcome resistance to digitization in the healthcare sector. Its objective is to centralize medical studies and records to facilitate remote diagnosis. The obstacle? The frequent association of technology in medicine as something ‘cold’ and depersonalized. The branding project focused on developing a warm and professional identity, highlighting the humanity behind the diagnostic process through an icon with curved finishes and a gradient color palette symbolizing the transition to a new paradigm.
