Mercado Shops

• UX|UI
• Visual Development

• 2023

Mercado Shops is Mercado Libre’s platform for creating online stores. We collaborated with Estudio Dandy to revitalize its image through a concept centered around sellers and their passion for entrepreneurship. The new visual proposal was meant to move away from Mercado Libre, maintaining key elements but inspiring a new, very clear target: entrepreneurs. The iconography focuses on the seller, turning UI elements into extensions of their experience.