Pico Dulce

• Branding
• Pack Design
• Visual Development

• 2022

Pico Dulce is a classic Argentinean candy, typically associated with its consumption among kids and young people. We joined THET STUDIO in refreshing the brand’s image in order to reposition it among today’s youth. Unlike other lollies, Pico Dulce has a particular appearance that, together with its distinctive flavor and shape, is frequently associated with the colors of the rainbow. Since it looks like a traditional candy swirl, we developed a graphic system in which the color palette has a leading role.